Wednesday, January 18, 2023

Comics Sales, 1973-1974

This post features the sales of established comics titles published by Marvel, DC, and Archie during the 1973-1974 sales year. A few series from other publishers are also included. Established titles are ones that have had 20 issues or more. The sales year is approximately the spring of 1973 through the 1973-1974 winter.

The first group is of titles for which U. S. Postal Service Statement of Ownership forms were filed in late 1974. The forms were published in early 1975 in the titles' letter columns. The accompanying numbers are the average per-issue paid circulations reported in the forms. The titles are listed from the highest sellers to the lowest.

An estimate is provided for one title, Archie's Girls Betty and Veronica. It's not clear whether the series printed a Statement of Ownership in 1975 or not. But if it did, the form was not available for review. The estimate is the rounded average of the average sales for the 1972-1973 and 1974-1975 sales years.

Mad 2,132,655
Amazing Spider-Man 288,232
Superman 285,634
Archie 272,272
World’s Finest 242,726
Action Comics 237,166
Superboy 225,427
Tarzan 223,710
Fantastic Four 218,330
Life with Archie 206,361
Thor 205,838
Archie’s Girls Betty and Veronica 205,000 (est.)
Jughead 204,610
Incredible Hulk 202,592
Archie’s Pals ‘n’ Gals 199,448
Laugh 198,709
Pep 193,289
Betty and Me 193,240
Batman 193,223
Brave and the Bold 191,722
Justice League of America 189,392
Archie and Me 189,334
Everything’s Archie 188,842
Avengers 188,084
Archie’s Joke Book 187,099
Flash 184,749
Captain America 183,344
Little Archie 178,824
Superman Family 178,416
Our Army at War 178,134
Witching Hour 175,787
Unexpected 175,016
House of Mystery 174,504
Archie Giant Series 173,179
Reggie and Me 172,305
G. I. Combat 168,042
Daredevil 161,910
Our Fighting Forces 161,417
House of Secrets 161,190
Rawhide Kid 151,165
Wonder Woman 149,917
Jughead’s Jokes 147,793
Phantom Stranger 147,710
Detective Comics 145,832
Star Spangled War Stories 144,765
Adventure Comics 144,055
Young Romance 130,802
Josie and the Pussycats 129,607
Young Love 127,972
Vampirella 95,735

The biggest sales story of the year was Mad having its highest-selling issue ever. According to editor Al Feldstein, issue #161, cover-dated September 1973, sold 2.4 million copies. The sales year's 2.1 million per-issue average was also the highest in the publication's history.

Marvel's Amazing Spider-Man became the year's highest-selling color comic for the first time. A small increase in sales, coupled with declines in the numbers for Superman and Archie, was responsible. The sales year also marked the first time a second Marvel title--Fantastic Four--made it into the top ten.

The following group are titles that had 20 or more issues published by early 1975, but had no Statement of Ownership filed in 1974. Publishers often did not file the form for titles that had not published at least 20 issues when forms were due to be submitted, so those are not listed. Marvel did not file forms for any new titles from 1968-onward until 1978. Titles that were published during the sales year, but were cancelled before the Statement of Ownership could be printed, are not listed, either.

Amazing Adventures
Archie at Riverdale High
Astonishing Tales
Captain Marvel
Conan the Barbarian
Creatures on the Loose
Defenders
Ghost Rider
Ghosts
Iron Man
Kamandi
Kid Colt Outlaw
Marvel Premiere
Marvel Super-Heroes
Marvel Tales
Marvel Team-Up
Marvel Triple Action
Marvel’s Greatest Comics
Master of Kung Fu
Mighty Marvel Western
My Love
Our Love Story
Outlaw Kid
Power Man
Sgt. Fury
Tomb of Dracula
Weird War Tales
Werewolf by Night
Western Gunfighters
Where Monsters Dwell
X-Men

Other Comics Sales Posts

--1969-1970
--1970-1971
--1971-1972
--1972-1973
--1974-1975
--1975-1976
--1976-1977
--1977-1978
--1978-1979
--1979-1980
--1980-1981
--1981-1982
--1982-1983
--1983-1984
--1984-1985
--1985-1986
--1986-1987
--1987-1988
--1988-1989

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