The first group is of titles for which U. S. Postal Service Statement of Ownership forms were filed in late 1970. The forms were published in early 1971 in the titles' letter columns. The accompanying numbers are the average per-issue paid circulations reported in the forms. The titles are listed from the highest sellers to the lowest.
Mad 1,864,443
Archie 482,945
Superman 446,678
Superboy 377,525
Superman’s Girlfriend, Lois Lane 355,561
Archie’s Girls Betty and Veronica 344,478
Superman’s Pal. Jimmy Olsen 333,539
World’s Finest 333,213
Action Comics 329,925
Amazing Spider-Man 322,195
Adventure Comics 310,123
Betty and Me 302,591
Archie and Me 297,739
Batman 293,897
Laugh 290,156
Life with Archie 286,935
Fantastic Four 285,639
Pep Comics 253,368
Tarzan of the Apes 251,736
Reggie and Me 250,094
Archie’s Pals ‘n’ Gals 246,007
Archie Giant Series 233,904
Thor 232,058
Millie the Model 227,733
Uncle Scrooge 226,614
Captain America 225,651
Mickey Mouse 223,396
Incredible Hulk 222,619
Sgt. Fury 221,921
Avengers 217,394
Daredevil 212,935
Brave and the Bold 211,266
Detective Comics 209,630
Twilight Zone 208,992
Rawhide Kid 207,678
Justice League of America 200,715
Josie and the Pussycats 196,442
Woody Woodpecker 196,372
Korak, Son of Tarzan 195,563
Reggie’s Wise Guy Jokes 194,701
Turok, Son of Stone 192,381
Mad House Glads 186,736
Flash 184,479
House of Mystery 180,642
X-Men 180,589
G. I. Combat 178,363
Young Romance 172,606
Wonder Woman 172,536
Our Army at War 171,510
Young Love 165,816
Tales of the Unexpected 159,390
Girls’ Love Stories 158,303
Heart Throbs 157,644
Girls’ Romances 153,649
Jerry Lewis 151,461
Aquaman 141,210
Secret Hearts 140,927
Our Fighting Forces 139,770
Tomahawk 139,555
Star-Spangled War Stories 136,204
Strange Adventures 136,047
Sugar & Spike 135,093
Green Lantern 134,150
The North American comics industry appeared to have sales declines pretty much across the board during the 1969-1970 sales year. Even Mad, for which sales had a general upward trend throughout the 1960s and early 1970s, saw its numbers drop.
The only sales bright spots, and they were small ones, were with DC's horror-mystery titles and their Wonder Woman series. House of Mystery and Tales of the Unexpected saw increases of less than five percent. Wonder Woman's increase was less than one percent.
However, most DC titles saw their sales shrink by double-digit percentages. Marvel and Archie generally saw double-digit declines as well.
The following group are titles that had 20 or more issues published by early 1971, but had no Statement of Ownership filed in 1970. Publishers often did not file the form for titles that had not published at least 20 issues when forms were due to be submitted, so those are not listed. Marvel did not file Statements of Ownership for any series that began publishing in 1968 or later until 1978. Titles that were published during the sales year, but were cancelled before the Statement of Ownership could be printed, are not listed, either.
Beep Beep the Road Runner
Boris Karloff Tales of Mystery
Bugs Bunny
Daffy Duck
Donald Duck
House of Secrets
Iron Man
Little Archie
Marvel’s Greatest Comics
Marvel Super-Heroes
Marvel Tales
Porky Pig
Ripley’s Believe it or Not
Sub-Mariner
Teen Titans
Two-Gun Kid
Walt Disney’s Comics and Stories
Other Comics Sales Posts
--1970-1971
--1971-1972
--1972-1973
--1973-1974
--1974-1975
--1975-1976
--1976-1977
--1977-1978
--1978-1979
--1979-1980
--1980-1981
--1981-1982
--1982-1983
--1983-1984
--1984-1985
--1985-1986
--1986-1987
--1987-1988
--1988-1989
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