Esther Pearl Watson’s Unlovable is a rude, crude, and frequently hilarious portrait of suburban teenage life in the 1980s. The book’s narrator, Tammy Pierce, is probably the most hapless 15-year-old girl imaginable. Her home life has nothing to offer, her parents are indifferent, and her little brother is an obnoxious brat. She’s overweight and unpopular. The few friends she has only hang out with her out of boredom, and even then she often has to bribe them. Her life is miserable, but she is anything but depressed. Every moment has urgency for her. She’s crazy-giddy when she’s in a good mood, and drama-queen petulant when upset.
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The only significant flaw is with Watson’s visual choices. She’s an experienced artist. Her paintings are a gallery mainstay, and she works as an instructor at the Art Center College of Design outside Los Angeles. The cruddy, grotesque look of the art is deliberate. The idea is obviously to emulate the way an actual Tammy would produce it. Unfortunately, few teenage girls draw or doodle like this. They tend to want everything pretty and colorful, and they try to hide technical ineptitude with lots of decoration. This is especially true of someone like Tammy. Watson’s artwork, with its stark compositions, primitivist draftsmanship, and blah-green wash rendering, is something they wouldn’t be caught dead doing. The look of Unlovable owes more to art-school notions of “authenticity” than any fidelity to its subject.
There’s a lot that suggests Watson’s goal was to create an ersatz version of outsider art. This may give the book some highbrow appeal, but it can’t help but repel just about everyone else. For most people, grotesque primitivism is bad art, no matter how deliberate. Many who might enjoy Unlovable will take one look and pass it by. One wishes Watson had kept her aesthetic pretensions in check, because it is a very entertaining book despite them, and one hopes for it to do well.
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